Automated Software
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If you have a business in the digital space, you might be overwhelmed with the number of tasks associated with marketing. Unfortunately, managing "all the things" can be very time-consuming. The day-to-day tasks of running a business online are endless, from tracking customer journeys to crafting and sending engaging email and social media campaigns.
Why Should You Use Automation Software?
While automation software can seem intimidating at first, don't get overwhelmed with all the bells and whistles.
You could completely automate your process and use a platform like Morelli Solutions Automated, or you could stick with a program like adequate that has a few simple built-in automation features and ease into this technology. But, no matter which program you choose, any one of these platforms will help your business in the following ways:
- Save time:
By automating tasks, you can free up your time to focus on more important things.
- Increase productivity:
Automated tasks run on their own schedule, which means you don't have to worry about forgetting or skipping a task.
- Increases consistency:
Automation keeps everything running smoothly without any hiccups or missteps.
- Reduces Human Error:
Human error can account for many missed opportunities or loss of resources. Automation keeps these errors in check.
Over the past few years, automation platforms have seen explosive growth. 75% of marketing leaders are already using at least one marketing automation platform, and of this number, 50% claim that automation technology has increased their overall conversion rate. In conjunction with other conversion tools, these platforms drastically boost your business performance.
While we know that these platforms will do wonders when running a business online, the first question to ask is how do you pick the right automation software? What are some of the key features you should look for?
When you begin looking at these automation tools, keep in mind what you want to be automated within your business process. Typical automation software platforms will offer solutions for automating some (or all) of these tasks:
- Email marketing
- Integrations
- Lead capturing
- Spend management
- Analytics
- Customer segmentation
- Social media
- Workflow tasking
